The truth is that conservative ads rarely grab anyone’s attention. They will in the long run make your business look highly professional and very traditional, but at the cost of becoming a part of the pack, not the leader of it.

Whatever you do, don’t run out and purchase a megaphone and a morphsuit! Keep it classy, people! Always keep your target market in mind, but reach to grab their attention. Use large photos with little text (very few people will read an entire ad). Ask provocative questions. Use a bizarre illustration. Do something cool.

By demanding attention, your advertising dollars will be well spent since you are ensuring people will notice your ad, not skip over it.